Our Story
The Sapphire and the Fire Opal
“The Sapphire, whose depth of wisdom and network is as enduring as its timeless blue.”
— Naveen
“The Fire Opal, whose vibrant energy and transformative ideas ignite a new era in the industry.”
— Vrinda
Two generations. One shared vision.
A legacy of craftsmanship meets a passion for innovation.
Rooted in Experience. Inspired by Possibility.
With over 30 years in the gemstone trade, Naveen had earned a reputation as a trusted pioneer — a bridge between the artisanal beauty of fine jewelry and the evolving global market. But even with decades of trust, one truth remained:
People still hesitated to buy fine jewelry online.
The reasons were clear — lack of trust, fragmented information, and a disconnected shopping experience. Meanwhile, many skilled jewelers, especially in Japan, struggled to expand beyond their local reach despite having exceptional products.
At the same time, Vrinda, working in the tech and startup world, was asking her own questions:
- Why hadn’t technology solved these issues yet?
- What would it take to make buying fine jewelry online feel as magical and reassuring as buying it in person?
Where We’re Headed
ZUURO is more than a platform. it was a movement. A new way of thinking about fine jewelry:
- Where timeless beauty meets cutting-edge tools.
- Where trust is foundational, not optional.
- Where sellers are empowered, buyers are informed, and jewelry is never just “another product.”
ZUURO is here to redefine how the world experiences fine jewelry —
Rooted in tradition. Fueled by innovation.
Crafted with care, curated with love.