ABOUT US
Our Vision
To shape a world where fine jewelry is discovered with the same confidence as it is admired — guided by expertise and beauty, not complexity.
Built on a foundation of deep-rooted fine jewelry knowledge acquired over 30+ years, ZUURO brings a more thoughtful approach to fine jewelry e-commerce — one that enhances the art of fine jewelry. The result is a platform where trust, heritage, and discovery come together seamlessly.
The Experience
The ZUURO online experience makes buying fine jewelry simple, knowledgeable, and trustworthy.
Verified Seller Listings - Trusted sellers and carefully reviewed pieces ensure accurate product information and authenticity.
Intelligent Discovery - Rather than endlessly scrolling till you find something, our chatbot helps you discover the perfect piece for you.
Informative Listings - Our product listings provide you with all the information required to make an informed purchase, from images and videos of the real product, virtual try-ons, and comprehensive size details.
Seamless Global Delivery - Orders are securely packaged, insured, and shipped worldwide through trusted logistics partners.
The ZUURO Standard
Curated Fine Jewelry - A refined selection that is credible, considered, and designed to inspire.
Built on Expertise - Shaped by Japanese precision and over three decades of gemstone expertise through our parent company, Sekai Boeki.
Authenticity Assured - Every piece is verified for accurate specifications and genuine materials.
Trusted Global Network - Connecting customers with reliable sellers and exceptional craftsmanship worldwide.
From Everyday to Exceptional - From minimal daily pieces to rare, one-of-a-kind heirlooms.
Meet the Founders
ZUURO was founded by Vrinda Sonkiya and Naveen Sonkiya, a father–daughter duo bringing together two complementary forces.
Naveen’s decades of experience in the global gemstone industry shape the vision, backed by deep expertise and trusted relationships built over time. Vrinda brings the momentum — rethinking how customers discover and experience jewelry, and pushing the platform toward a more intuitive and transparent future.
Together, they are building a marketplace that bridges legacy and innovation, making fine jewelry more accessible, understandable, and trustworthy.
Contact Us
Have questions? Interested in selling? Or just want to say hi?
Email: hello@zuuro.com
Telephone: +81 055 225 3093
HQ: Kofu, Japan