About Us
Our Mission
To make all things fine jewelry accessible, trustworthy, and beautifully discoverable — by creating the world’s largest online destination for fine jewelry.
We’re on a mission to connect every jewelry lover — from first-time buyers to seasoned collectors — to the finest jewelry in the world. ZUURO brings heritage, transparency, and the magic of discovery right to your fingertips.
How We Work
ZUURO is a tech-forward marketplace exclusively for fine jewelry. Here’s how it works:
- Trusted jewelers from around the world register to sell on our platform.
- Sellers can easily upload their inventory and access tools to grow — from high-quality photography to analytics.
- Every piece on ZUURO is verified. What you see is exactly what you get — no surprises.
- We use cutting-edge technology like AR try-ons, gemstone encyclopedias, and comparison charts to deliver an unmatched jewelry-buying experience.
UX feature idea: Interactive AR “Try On” previews embedded inline, “Zoom & Compare” tool, and clickable certifications on product pages.
Why ZUURO
- All things fine jewelry — curated, credible, and infinitely inspiring
- Born in Japan, rooted in 30+ years of gemstone expertise via our parent company, Sekai Boeki
- Global trust meets local craftsmanship
- A new-age discovery platform, powered by intelligent tools
- Something for everyone — from minimal daily sparkle to one-of-a-kind heirlooms
- We take the guarantee — if it’s on ZUURO, it’s authentic and accurately listed
The ZUURO Promise
Who We Are
ZUURO was founded by Vrinda Sonkiya and Naveen, combining a deep understanding of consumer experience with a legacy of trust in the gemstone industry.
Vrinda brings the vision of revolutionizing online jewelry discovery with authenticity at its core. Naveen adds decades of insight into global jewelry markets and seller ecosystems.
Together, they’re building a platform that bridges the old-world charm of fine jewelry with the digital-native ease of e-commerce.
Contact Us
Have questions? Interested in selling? Or just want to say hi?
Email: hello@zuuro.com
Telephone: +81 055 225 3093
HQ: Kofu, Japan